FYS 101 Nuckols (FA20)

This fully-revised, international edition describes how advertising works and why it has an influence on us.

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind; and offers ways to influence that process. Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

Since World War II, propagandists, scientists, and creative artists have adapted visions of human programmability as they sought to imagine the psychological manipulation and institutional controls that could produce the inscrutable subjects of totalitarian states, cults, and terrorist cells. Ranging from discussions of The Manchurian Candidate and cyberpunk science fiction to the cases of Patty Hearst and the "American Taliban" John Walker Lindh, Human Programming opens new ways of understanding the intertwined roles of literature, film, science, and technology in American culture.

Using case studies and exercises, this study poses challenging questions. Based on rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control.

This book offers a unique account of British and United States government's attempts to adapt their propaganda strategies to global terrorist threats in a post-9/11 media environment.

This is the first comprehensive study on the relationship of propaganda to participatory democracy in the United States during the twentieth century. The Muckrackers were the first critics to question whether the standard practices of communications industries, such as advertising and public relations, undermined the ability of citizens to gather enough reliable information in order to participate meaningfully in society. The communications industry has countered that propaganda merely circulates socially useful information in an efficient manner and further, that propaganda is harmless to democracy because of competition and professional codes.

This volume provides an international, authoritative A-Z guide to five centuries of propaganda, in both war time and peace time, covering key moments, techniques, concepts and some of the most influential propagandists in history.

This book discusses propaganda - its history, definition, media and developing audiences, theory and research, and the use of propaganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society.