The SOCJournalFounded January 28th, 2010 and published by Lightning Path Press in St. Albert, AB, Canada, the Socjournal is a new media journal intended to offer sociologists, students, and the general public a window into the world of sociology. Recognizing that traditional scholarly publication in traditional scholarly journals is limited, slow, and isolated (i.e. sociological research remains hidden behind an academic wall that is impenetrable to most people), the Socjournal aims to bring sociology to the world by providing blog space, regular columns, commentary, pedagogical resources, and academic reports designed to popularize and disseminate the fascinating world of sociological research. A refereed journal designed for rapid feedback on current and proposed projects.